Niagara Falls Santa Claus Parade Drive Through: November 14th!

NIAGARA FALLS, ON - The holiday spirit is alive in Niagara Falls! Join us for our new Santa Claus Parade Drive Through! We are changing it up to keep you safe and bring joy and happiness to help kick off the holiday season!
The parade format is a “reverse parade” where performers will be stationary while spectators drive past in their vehicles. The Niagara Falls Santa Claus Parade Drive Through is set for Saturday, November 14th between 3 and 5 p.m. on Queen Street in Downtown Niagara Falls. The parade will take place rain or shine.
The new Drive Through event will feature dancers, jugglers, stilt walkers, superheroes, colourful inflatables, community groups, music, and of course, good old Santa Claus as the Grand Finale!
Project SHARE will collect cash donations and non-perishable food items. Let your holiday spirit shine and join us for the new Niagara Falls Santa Claus Parade Drive Through!
Spectator Drive Through Vehicle Line Up Begins at 2 p.m.

  • The Niagara Regional Police will direct vehicles to line up along the east side of Victoria Avenue, in parking spaces, between Valley Way and McRae Street beginning at 2 p.m. Once Victoria Avenue spaces are filled up, McRae Street and Epworth Circle will be used for the additional line up areas.
  • The vehicle line up for drive through spectators will begin at 2 p.m. and end at 4:30 p.m.
  • Spectators must remain in their vehicles.
  • Vehicles must be parked at least two metres/six feet away from other vehicles while waiting for the parade to commence.
  • Visit the City’s website for a map of the new Niagara Falls Santa Claus Parade Drive Through at

Niagara Transit Santa Bus Shuttle from 3 to 5 p.m.

  • Niagara Transit will provide a FREE Santa Shuttle along Queen Street so you can enjoy all the entertainment.
  • The pick up and drop off location for the free shuttle is on Queen Street, at Queen and Valley Way.
  • Niagara Transit will run the free shuttle every 15 minutes.
  • Remember to wear your mask!

Tree Lighting Ceremony after the Parade at Niagara Falls City Hall

The City of Niagara Falls is proud to partner with Niagara Health Foundation to launch their annual holiday campaign, Celebration of Lights. The annual campaign directly supports Niagara Health sites; funding urgently needed equipment that is essential for patients and residents in our community. 

A tree lighting ceremony will take place at Niagara Falls City Hall on Saturday November 14th at 5 p.m.  
You can also watch the tree lighting ceremony online at

Downtown Niagara Falls Christmas Market
Start your holiday shopping early in Downtown Niagara Falls!  The Christmas Market will be happening every Friday, Saturday and Sunday from Saturday, November 14 until Sunday, December 20 from 5 p.m. until 10 p.m. on Queen Street. For more information about the Christmas Market, please visit
Niagara College and YourTV
The Santa Parade Drive Through will be covered by Niagara College Broadcasting Students and YourTV, and air at a later date on Channel 700. The 2020 and the 2019 Niagara Falls Santa Claus Parades will air on various dates in December. To find your broadcast times, visit Both Parades will be available for viewing on their Video On Demand Channel 602.
The City of Niagara Falls is proud to partner with the Downtown B.I.A., to bring you this year’s new Santa Claus Parade Drive Through. Special thanks to our participants, volunteers and sponsors for their participation and support! Sponsors include: 105.1 The River, the Queen Street Downtown BIA, Hatch, Two Lakes Dentistry, Niagara College Broadcasting, Niagara Helicopters, Niagara Peninsula Energy, Ontario Power Generation, Studio 55 Digital, Talk Wireless, YourTV, Artista Design & Print, JD Louis, Zappi’s Pizzeria, The Niagara Falls Review, and Niagara This Week.


For more information, contact:

Lori Albanese
City of Niagara Falls, Community Development Coordinator
905-356-7521 ext 3332
[email protected]

Posted on: 11/3/2020 10:56 AM - Category: Media Releases