In an Ontario municipal election, a third-party advertiser is someone, a business, or a group that isn’t a candidate but still runs ads to support or oppose a candidate or question on the ballot. They need to register with the City Clerk’s office where they plan to advertise. They must follow rules about spending limits, where they can get funding, and disclose who is behind the ads.
For more details about Third Party Advertisers, check out the Province of Ontario's 2022 Third Party Advertisers' Guide and the information for Broadcasters and Publishers (PDF).
Forms for third party advertisers
Use the following forms from the Ontario Ministry of Municipal Affairs and Housing:
How to file your notice of registration
- Make an appointment: Call the Clerk's Department at 905-356-7521 ext. 0
- Complete the forms: You can use the forms available online or pick them up at the City Clerk’s office.
- File in person: Go to the City Clerk’s office at Niagara Falls City Hall, 4310 Queen Street. You can also send an agent to file for you.
- Sign the declaration: You must sign a declaration of qualification when you file your registration.
- Register with each municipality: If you plan to advertise in multiple cities, you must register with each one separately. Contact the other municipalities to find out if they also require an appointment.
Election sign by-law
The Election Sign By-law 2022-41 (PDF) has rules about where and when election signs can be displayed
Resources
