Digital Main Street

Digital Main Street Logo

Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology. The Digital Service Squad does door to door outreach to brick and mortar businesses throughout all of Niagara Falls and is a free resource to help you achieve your digital transformation goals. 

Back by popular demand, Digital Main Street has recently launched the Digital Transformation Grant (DTG) 3.0. Eligible businesses can apply to receive up to $2,500 in funding to small, brick and mortar businesses looking to increase their capacity through digital transformation. The deadline to apply is October 31, 2021.

To access Digital Service Squad services or apply for the Digital Transformation Grant, please contact our two Digital Service Squad Coordinators:

Umberto Campana – Digital Service Squad Coordinator
E-mail: [email protected]
Cell: (289) 687-2710
Matt Anthony Guarasci – Digital Service Squad Coordinator
E-mail: [email protected]
Cell: (289) 696-2780

Digital Main Street Programs

Digital Transformation Grant

The objectives of the Transformation Grant are to: (1) provide main street business owners a comprehensive plan to guide their digital transformation; and (2) Provide main street businesses with the digital literacy skills they need to execute their digital transformation either through a do-it-yourself approach and/or being a smart consumer when purchasing these services.

For a full listing or participant requirements and eligibility, click here: Digital Transformation Grant


ShopHERE creates online stores for independent small businesses and artists at no cost. The program creates and configures your online store and trains you on how to manage it. You are also provided support to get your store live and marketing assistance with getting the word out there. For more information, click here: shopHERE


The program is meant as a detailed deep dive to support businesses that require support in either transforming their business model or developing and implementing an advanced digital transformation plan.

Building on valuable COVID-19 support measures from the federal government, and layering niche, added-value on to existing main street business programs and services, this new program will help ‘future proof’ our small business’ and drive recovery. It will ensure main street firms are well equipped to maintain clients, jobs and revenue in any economic storm, and continue to operate and grow in any climate. For more information, click here: FutureProof