Strategic Plan - Economic Diversification & Growth

Fostering a balanced and sustainable local economy is achieved by expanding and diversifying the types of industries and businesses operating within the community. This involves attracting new businesses, supporting existing initiatives, and spurring innovation and entrepreneurship. 


Objectives

  • Diversify the economy by strengthening priority sectors with business parks and cluster development.
  • Diversify tourism with new attractions, SMART tourism and other strategies
  • Retain and grow existing businesses by continuing to establish the Business Development Department (BDD) as an extension of businesses
  • Help small businesses by expanding and raising awareness of BDD digital tools, activities and programs
  • Strengthen the ecosystem by developing key assets as anchor institutions and facilitating partnerships and connections between organizations
  • Encourage development to support key sectors, including new businesses, industrial parks and innovation spaces
  • Focus on business park development
  • Improve mobility, accessibility and sustainability of transportation networks in Niagara Falls

Actions

Music City strategy implementation

Guitar player with close up of fret board
<25% complete | On track

  • Completed report was presented to Council on May 28, 2024 

  • Begin implementation

University of Niagara Falls support

University of Niagara Falls sign and building
25% complete | On track

  • Assisted with the land acquisition and site plan process for new academic and residence

  • Finalize land acquisition and complete site plan application and secure approval

Niagara Falls Innovation Hub support

Podcast space at Innovation Hub
75% complete | On track

  • Collaborated with the Chief Executive Officer to submit a Federal Economic Development Agency to secure additional funding

  • Submit Federal Economic Development Application

Economic development strategy implementation

Commercial and industrial development near highway interchange
<25% complete | On track

  • Established a University of Niagara Falls investment of $1.4 million into the Niagara Falls Innovation Hub over the next four years. 
  • Working with Workforce Collective to establish a labour market assessment; taking an active role in the Community Improvement Plan (CIP) Review and New Official Plan; and implementing short-term goals as part of staff work plans.

  • Most of the action items within the 2023-2027 Economic Development Strategy will undergo ongoing work. Many of the projects are long-term and will take time to complete.

Niagara District Airport redevelopment

Open door of small plane
25% complete | On track

  • Completed first phase report of the expansion plan

  • Runway expansion planning process to begin

Acquire lands for the new Business Park land development

Aerial view of land for the new business park
100% complete | On track

  • Purchased 237 acres of land at Sodom Road and the Queen Elizabeth Highway (QEW)

  • A two-season environmental study is taking place
  • Review the servicing plan
  • Land closing completed

New tourism product development

The OLG concert stage building
50% complete | On track

  • Worked with tourism stakeholders and the provincial government on new product development for the destination
  • Worked with Marineland to support the sale and redevelopment of a new development

  • Final sale of Marineland

Employment land study

Construction of The Exchange market hall
100% complete | On track

  • Completed

  • Secure land for employment land purposes

New official plan

City of Niagara Falls Plan logo
25% complete | On track

  • Completed Phase 1, project initiation & visioning
  • Completed Phase 2, background research & discussion papers
  • Phase 3, policy directions to be presented to Council early 2025

  • Phase 4, draft new Official Plan, spring 2025
  • Phase 5, approval process, summer 2025

New city-wide comprehensive zoning by-law

aerial view of the city
<25% complete | On track

  • Commencement begins following approval of the new Official Plan

  • Start-up expected in mid 2025

Weekday GO Train service to Niagara Falls

GO train at station
50% complete | On track

  • Working with tourism industry stakeholders, MetroLinx and the Niagara Region to support the full-time weekday GO service goal

  • Additional work with CN, which leases the track
  • Required infrastructure work

Contact Us

City of Niagara Falls
4310 Queen Street
P.O. Box 1023
Niagara Falls, ON L2E 6X5
Canada
905-356-7521
service@niagarafalls.ca